The Resource Wheels on fire : the amazing inside story of the DaimlerChrysler merger, David Waller

Wheels on fire : the amazing inside story of the DaimlerChrysler merger, David Waller

Label
Wheels on fire : the amazing inside story of the DaimlerChrysler merger
Title
Wheels on fire
Title remainder
the amazing inside story of the DaimlerChrysler merger
Statement of responsibility
David Waller
Creator
Subject
Language
eng
Summary
"Daimler-Benz's founders invented the motor car and for decades the company has been an emblem of Germany's economic might. Chrysler was the most profitable of North America's big three automotive manufacturers." "DaimlerChrysler was formed in 1998 with the merger of the two. The deal was the biggest merger of industrial companies in history, creating a global giant with sales of $120 billion and 470,000 employees. The new group combines the mystique of the Mercedes-Benz brand, for decades synonymous with luxury and speed, with Chrysler, a symbol of Americana. The fusion of the two is a marriage of national cultural icons. The deal points the way to the new business world, operating across borders in a global economy - it is significant beyond its sheer scale as a blueprint for the future." "The inspiration for the deal came from Juergen E. Schrempp, the charismatic former apprentice from the Black Forest. He took over the reins at Daimler-Benz in 1995 and swiftly implemented one of the most brutal industrial restructurings Europe has ever seen. Drawing on exclusive information sources from within the company and its closest advisors, this book tells the inside story of the merger and its aftermath. It provides unprecedented insight into the mind and methods of Schrempp." "The book demonstrates in detail how the deal is a template for business in the twenty-first century. It gives tangible lessons for managers, highlighting what was done right and what would be done differently another time round. It provides a unique insight into the fusion of European and North American business culture to create a genuinely global company; above all, it is a great story."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Waller, David
Dewey number
338.7629222
Illustrations
illustrations
Index
index present
LC call number
HD9710.G44
LC item number
D348 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • DaimlerChrysler
  • Daimler-Benz Aktiengesellschaft
  • Chrysler Corporation
  • Daimler-Benz Aktiengesellschaft
  • Chrysler Corporation
  • Automobile industry and trade
  • Automobile industry and trade
  • Automobile industry and trade
Label
Wheels on fire : the amazing inside story of the DaimlerChrysler merger, David Waller
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 301-302) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocm47359725
Dimensions
25 cm
Extent
xxi, 312 pages
Isbn
9780340770375
Lccn
2001369889
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)47359725
Label
Wheels on fire : the amazing inside story of the DaimlerChrysler merger, David Waller
Publication
Bibliography note
Includes bibliographical references (pages 301-302) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocm47359725
Dimensions
25 cm
Extent
xxi, 312 pages
Isbn
9780340770375
Lccn
2001369889
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)47359725

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