The Resource The language of global success : how a common tongue transforms multinational organizations, Tsedal Neeley

The language of global success : how a common tongue transforms multinational organizations, Tsedal Neeley

Label
The language of global success : how a common tongue transforms multinational organizations
Title
The language of global success
Title remainder
how a common tongue transforms multinational organizations
Statement of responsibility
Tsedal Neeley
Title variation
How a common tongue transforms multinational organizations
Creator
Author
Subject
Language
eng
Summary
"Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers
Cataloging source
JAI
http://library.link/vocab/creatorName
Neeley, Tsedal
Dewey number
338.88 N379 2017
Illustrations
illustrations
Index
index present
LC call number
HD2755.5
LC item number
.N444 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Rakuten Kabushiki Kaisha
  • International business enterprises
  • Language and languages
  • Corporate culture
  • Organizational behavior
  • Language and culture
  • Culture and globalization
  • Communication in organizations
  • Communication in management
  • Intercultural communication
Label
The language of global success : how a common tongue transforms multinational organizations, Tsedal Neeley
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 173-184) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The lingua franca mandate : "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency : "I am an expat in my own country" -- Cultural expats and the Trojan horse of language : "it's their culture wrapped in our language" -- Dual expats' global work orientation : "been there, done that, know that!" -- Five years post-mandate -- Lessons for top leaders, managers, and employees -- Conclusion
Control code
ocn1001809599
Dimensions
24 cm
Extent
vii, 188 pages
Isbn
9780691175379
Lccn
2017944328
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1001809599
Label
The language of global success : how a common tongue transforms multinational organizations, Tsedal Neeley
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 173-184) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The lingua franca mandate : "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency : "I am an expat in my own country" -- Cultural expats and the Trojan horse of language : "it's their culture wrapped in our language" -- Dual expats' global work orientation : "been there, done that, know that!" -- Five years post-mandate -- Lessons for top leaders, managers, and employees -- Conclusion
Control code
ocn1001809599
Dimensions
24 cm
Extent
vii, 188 pages
Isbn
9780691175379
Lccn
2017944328
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1001809599

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