The Resource The hidden agenda : A Proven Way to Win Business and Create a Following., Kevin Allen, (downloadable audiobook)

The hidden agenda : A Proven Way to Win Business and Create a Following., Kevin Allen, (downloadable audiobook)

Label
The hidden agenda : A Proven Way to Win Business and Create a Following.
Title
The hidden agenda
Title remainder
A Proven Way to Win Business and Create a Following.
Statement of responsibility
Kevin Allen
Creator
Contributor
Subject
Genre
Language
eng
Summary
Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you-to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win.Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge: pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. The Hidden Agenda lays out concrete steps to identify the "who" you are reaching, "what" elements you can connect with, and "how" to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship.This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time.Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life
Accompanying matter
technical information on music
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Allen, Kevin
PerformerNote
Narrator: Kevin Allen
http://library.link/vocab/relatedWorkOrContributorName
  • Allen, Kevin
  • OverDrive, Inc
http://library.link/vocab/subjectName
  • Nonfiction
  • Business
Target audience
adult
Label
The hidden agenda : A Proven Way to Win Business and Create a Following., Kevin Allen, (downloadable audiobook)
Link
http://link.overdrive.com/?websiteID=100337&titleID=1958285
Instantiates
Publication
Note
Unabridged
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
stereophonic
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Control code
FB1762F9-A8AD-4ADA-91CA-31AF800FDBE0
Dimensions
unknown
Edition
Unabridged.
Extent
1 sound file
Form of item
  • online
  • electronic
Groove width / pitch
not applicable
Isbn
9781469058351
Isbn Type
(sound recording)
Media category
  • audio
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • s
  • c
Other physical details
digital
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • remote
  • other
Speed
unknown
Stock number
FB1762F9-A8AD-4ADA-91CA-31AF800FDBE0
System details
  • Requires OverDrive app 3.0 (Windows) / 1.0 (Mac) / 1.0 (Windows Mobile)
  • Format: OverDrive Listen
  • Mode of access: World Wide Web
  • Format: OverDrive MP3 Audiobook
Tape configuration
not applicable
Tape width
not applicable
Label
The hidden agenda : A Proven Way to Win Business and Create a Following., Kevin Allen, (downloadable audiobook)
Link
http://link.overdrive.com/?websiteID=100337&titleID=1958285
Publication
Note
Unabridged
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
stereophonic
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Control code
FB1762F9-A8AD-4ADA-91CA-31AF800FDBE0
Dimensions
unknown
Edition
Unabridged.
Extent
1 sound file
Form of item
  • online
  • electronic
Groove width / pitch
not applicable
Isbn
9781469058351
Isbn Type
(sound recording)
Media category
  • audio
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • s
  • c
Other physical details
digital
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • remote
  • other
Speed
unknown
Stock number
FB1762F9-A8AD-4ADA-91CA-31AF800FDBE0
System details
  • Requires OverDrive app 3.0 (Windows) / 1.0 (Mac) / 1.0 (Windows Mobile)
  • Format: OverDrive Listen
  • Mode of access: World Wide Web
  • Format: OverDrive MP3 Audiobook
Tape configuration
not applicable
Tape width
not applicable

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