The Resource Propaganda, Edward Bernays, (downloadable audiobook.)

Propaganda, Edward Bernays, (downloadable audiobook.)

Label
Propaganda
Title
Propaganda
Statement of responsibility
Edward Bernays
Creator
Contributor
Subject
Genre
Language
eng
Summary
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."-Edward BernaysA seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI became the blueprint for the marketing strategies of future wars.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses
Accompanying matter
technical information on music
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Bernays, Edward
PerformerNote
Narrator: Grover Gardner
http://library.link/vocab/relatedWorkOrContributorName
  • Gardner, Grover
  • OverDrive, Inc
http://library.link/vocab/subjectName
  • Nonfiction
  • Politics
  • Sociology
Target audience
adult
Label
Propaganda, Edward Bernays, (downloadable audiobook.)
Link
http://link.overdrive.com/?websiteID=100337&titleID=3281164
Instantiates
Publication
Note
Unabridged
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
stereophonic
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Control code
ocm00000095bb176d-c608-4473-89a9-3ae4802617bf
Dimensions
unknown
Edition
Unabridged.
Extent
1 sound file
Form of item
  • online
  • electronic
Groove width / pitch
not applicable
Isbn
9781538440650
Isbn Type
(sound recording)
Media category
  • audio
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • s
  • c
Other physical details
digital
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • remote
  • other
Speed
unknown
Stock number
95BB176D-C608-4473-89A9-3AE4802617BF
System details
  • Requires OverDrive app 3.0 (Windows) / 1.0 (Mac) / 1.0 (Windows Mobile)
  • Format: OverDrive Listen
  • Mode of access: World Wide Web
  • Format: OverDrive MP3 Audiobook
Tape configuration
not applicable
Tape width
not applicable
Label
Propaganda, Edward Bernays, (downloadable audiobook.)
Link
http://link.overdrive.com/?websiteID=100337&titleID=3281164
Publication
Note
Unabridged
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
stereophonic
Content category
spoken word
Content type code
spw
Content type MARC source
rdacontent
Control code
ocm00000095bb176d-c608-4473-89a9-3ae4802617bf
Dimensions
unknown
Edition
Unabridged.
Extent
1 sound file
Form of item
  • online
  • electronic
Groove width / pitch
not applicable
Isbn
9781538440650
Isbn Type
(sound recording)
Media category
  • audio
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • s
  • c
Other physical details
digital
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • remote
  • other
Speed
unknown
Stock number
95BB176D-C608-4473-89A9-3AE4802617BF
System details
  • Requires OverDrive app 3.0 (Windows) / 1.0 (Mac) / 1.0 (Windows Mobile)
  • Format: OverDrive Listen
  • Mode of access: World Wide Web
  • Format: OverDrive MP3 Audiobook
Tape configuration
not applicable
Tape width
not applicable

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