The Resource Microtrends : the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne

Microtrends : the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne

Label
Microtrends : the small forces behind tomorrow's big changes
Title
Microtrends
Title remainder
the small forces behind tomorrow's big changes
Statement of responsibility
Mark J. Penn ; with E. Kinney Zalesne
Creator
Contributor
Subject
Language
eng
Summary
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorName
Penn, Mark J
Dewey number
303.4973
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HB3505
LC item number
.P44 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Zalesne, E. Kinney
http://library.link/vocab/subjectName
  • United States
  • Social influence
  • Social change
Label
Microtrends : the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 371-409) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International -- Conclusion
Control code
ocn134992552
Dimensions
24 cm
Edition
1st ed.
Extent
xxi, 425 pages
Isbn
9780446580960
Lccn
2007021359
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations, map
System control number
(OCoLC)134992552
Label
Microtrends : the small forces behind tomorrow's big changes, Mark J. Penn ; with E. Kinney Zalesne
Publication
Bibliography note
Includes bibliographical references (pages 371-409) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International -- Conclusion
Control code
ocn134992552
Dimensions
24 cm
Edition
1st ed.
Extent
xxi, 425 pages
Isbn
9780446580960
Lccn
2007021359
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations, map
System control number
(OCoLC)134992552

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