The Resource Manipulation of the American voter : political campaign commercials, Karen S. Johnson-Cartee and Gary A. Copeland

Manipulation of the American voter : political campaign commercials, Karen S. Johnson-Cartee and Gary A. Copeland

Label
Manipulation of the American voter : political campaign commercials
Title
Manipulation of the American voter
Title remainder
political campaign commercials
Statement of responsibility
Karen S. Johnson-Cartee and Gary A. Copeland
Creator
Contributor
Subject
Language
eng
Summary
Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Johnson-Cartee, Karen S
Dewey number
324.7/3
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.J64 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Copeland, Gary
Series statement
Praeger series in political communication,
http://library.link/vocab/subjectName
  • Advertising, Political
  • Television in politics
  • Presidents
Label
Manipulation of the American voter : political campaign commercials, Karen S. Johnson-Cartee and Gary A. Copeland
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 179-198) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Political Advertising Transcripts -- Ch. 1. Positive Political Advertising -- Ch. 2. Negative Political Advertising -- Ch. 3. Combating Negative Advertising: Proactive and Reactive Strategies -- Ch. 4. Storytelling in Political Advertising -- Ch. 5. Political Advertising Appeals -- Ch. 6. The Power of Recorded Visual Images -- Ch. 7. Style: Composition of Polispots
Control code
ocm34782646
Dimensions
24 cm.
Extent
xxvii, 202 pages
Isbn
9780275955885
Isbn Type
(alk. paper)
Lccn
96020688
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)34782646
Label
Manipulation of the American voter : political campaign commercials, Karen S. Johnson-Cartee and Gary A. Copeland
Publication
Bibliography note
Includes bibliographical references (pages 179-198) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Political Advertising Transcripts -- Ch. 1. Positive Political Advertising -- Ch. 2. Negative Political Advertising -- Ch. 3. Combating Negative Advertising: Proactive and Reactive Strategies -- Ch. 4. Storytelling in Political Advertising -- Ch. 5. Political Advertising Appeals -- Ch. 6. The Power of Recorded Visual Images -- Ch. 7. Style: Composition of Polispots
Control code
ocm34782646
Dimensions
24 cm.
Extent
xxvii, 202 pages
Isbn
9780275955885
Isbn Type
(alk. paper)
Lccn
96020688
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)34782646

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