The Resource Hail to the candidate : presidential campaigns from banners to broadcasts, Keith E. Melder

Hail to the candidate : presidential campaigns from banners to broadcasts, Keith E. Melder

Label
Hail to the candidate : presidential campaigns from banners to broadcasts
Title
Hail to the candidate
Title remainder
presidential campaigns from banners to broadcasts
Statement of responsibility
Keith E. Melder
Creator
Contributor
Subject
Language
eng
Summary
  • From the age of Washington on, voting our presidents in has been a quintessential American ritual. Hail to the Candidate details two hundred years of presidential campaigns, a tradition one observer has called the "longest folk festival in the world." As a chronicle of the changing character of American electioneering, the book captures the intensity and popularity of campaigns past and displays the array of devices candidates have used to project a positive image of
  • Themselves and a negative image of their opponents. Drawing on archival photographs and a vivid legacy of buttons, banners, sewing boxes, pipes, pitchers, snuff boxes, parade floats, bumper stickers, fliers, marching regalia, gadgets, and other novelties, Keith Melder traces the rise of political campaigns in nineteenth-century America. From Andrew Jackson's campaign to Lincoln's, from William Henry Harrison's to Teddy Roosevelt's, large numbers of citizens participated
  • In hurrah-style celebrations of democracy, unleashing deep emotions and outpourings of enthusiasm, partisanship, and popular delight. Melder also shows how electioneering became more restrained and less festive and joyful as new techniques of mass communication replaced rallies and parades, campaign symbols, and political artifacts - and, sadly, reduced mass participation. Tracing the history of presidential images from the first, sedate campaign of George Washington to
  • The video images of Ronald Reagan and George Bush, Hail to the Candidate also focuses on political-party appeals to women, and on pollsters, media specialists, and television to describe the ever-changing political race to become president
Cataloging source
DLC
http://library.link/vocab/creatorName
Melder, Keith E
Dewey number
324.973
Illustrations
illustrations
Index
index present
LC call number
E176.1
LC item number
.M455 1992
Literary form
non fiction
Nature of contents
bibliography
NLM call number
q324.973 M518h
http://library.link/vocab/relatedWorkOrContributorName
Frank and Virginia Williams Collection of Lincolniana (Mississippi State University. Libraries)
http://library.link/vocab/subjectName
  • Presidents
  • United States
  • Campaign paraphernalia
  • Political collectibles
Label
Hail to the candidate : presidential campaigns from banners to broadcasts, Keith E. Melder
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction. Hurrah for the campaign! -- Imagery of campaigning and campaign devices -- Origins: Emblems of honor and glory -- Mobilizing the multitudes -- Partisan campaigning, 1860-1896 -- Personal campaigning -- Rally 'round the candidate -- Be a party girl: Campaign appeals to women / Edith P. Mayo -- TV and the Ike age / William L. Bird, Jr
Control code
ocm24671422
Dimensions
29 cm
Extent
xii, 212 pages
Isbn
9781560981787
Isbn Type
(pbk.)
Lccn
91005179
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
(OCoLC)24671422
Label
Hail to the candidate : presidential campaigns from banners to broadcasts, Keith E. Melder
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction. Hurrah for the campaign! -- Imagery of campaigning and campaign devices -- Origins: Emblems of honor and glory -- Mobilizing the multitudes -- Partisan campaigning, 1860-1896 -- Personal campaigning -- Rally 'round the candidate -- Be a party girl: Campaign appeals to women / Edith P. Mayo -- TV and the Ike age / William L. Bird, Jr
Control code
ocm24671422
Dimensions
29 cm
Extent
xii, 212 pages
Isbn
9781560981787
Isbn Type
(pbk.)
Lccn
91005179
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
(OCoLC)24671422

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