The Resource Glass jaw : a manifesto for defending fragile reputations in an age of instant scandal, Eric Dezenhall

Glass jaw : a manifesto for defending fragile reputations in an age of instant scandal, Eric Dezenhall

Label
Glass jaw : a manifesto for defending fragile reputations in an age of instant scandal
Title
Glass jaw
Title remainder
a manifesto for defending fragile reputations in an age of instant scandal
Statement of responsibility
Eric Dezenhall
Creator
Subject
Language
eng
Summary
"In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong, the strong are weak. GLASS JAW is a manifesto for these times, written by crisis management warhorse Eric Dezenhall who has spent three decades inside of some of the most intense controversies in recent memory. In the digital age of 24/7 news, information is easily acquired and quickly spread, and this has changed the fundamental nature of controversy, rendering once mighty organizations and individuals powerless against scandal. Think Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Penn State and Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, Manti Te'o, and Anthony Weiner. Here Dezenhall defines this new reality where information moves at the speed of light and reputations are tarnished ever faster. In GLASS JAW, he analyzes controversy and scandal from the perspective of the truth-telling crisis management veteran to demystify the paper tiger "spin" industry, offering lessons learned, crucial corrective measures, and counterintuitive insights, such as: How there really is no getting ahead of a bad story The art of the public apology Why a crisis is not an opportunity and Hemingway's The Old man and the Sea is the I Ching of crisis management (because the old man survived and nothing more) The problem with "getting it all out there" and The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away-not a chance Why you are the enemy: the self sabotage of technology, cameras, tweets, and emails "--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Dezenhall, Eric
Dewey number
659.2
Index
index present
LC call number
HD59
LC item number
.D487 2014
Literary form
non fiction
http://library.link/vocab/subjectName
  • Public relations
  • Reputation
  • Public opinion
  • Crisis management
  • Corporate image
Label
Glass jaw : a manifesto for defending fragile reputations in an age of instant scandal, Eric Dezenhall
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • ch. 4
  • Brittle -- Why and How Goliath Became David (Part 1 -- The Syndrome)
  • ch. 5
  • Brittle -- Why and How Goliath Became David (Part 2 -- The Mindset)
  • ch. 6
  • Social Media Is the Problem, Rarely the Solution
  • SECTION II
  • Who Do You Think You're Spinning?
  • ch. 7
  • The Eight Most Baseless Crisis Management Cliches
  • SECTION I
  • ch. 8
  • The Three Apologies
  • ch. 9
  • The "Spindustrial" Complex
  • ch. 10
  • The Myth of Reputation Management (Whatever That Means)
  • SECTION III
  • The Physics of Controversy
  • ch. 11
  • Controversy Shortcuts and Cascades
  • How Scandal Has Changed (and How It Hasn't)
  • ch. 12
  • The Ingredients of Scandal
  • SECTION IV
  • Redefining What It Means to Win
  • ch. 13
  • The Controversy "Iceberg"
  • ch. 14
  • Fewer Gurus, More Grown-ups
  • ch. 1
  • The Fiasco Vortex
  • ch. 2
  • When Scandal Went to Sleep
  • ch. 3
  • "Monetizing Humiliation"
Control code
ocn876833537
Dimensions
24 cm
Edition
First edition.
Extent
274 pages
Isbn
9781455582976
Isbn Type
(hardback)
Lccn
2014014006
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)876833537
Label
Glass jaw : a manifesto for defending fragile reputations in an age of instant scandal, Eric Dezenhall
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • ch. 4
  • Brittle -- Why and How Goliath Became David (Part 1 -- The Syndrome)
  • ch. 5
  • Brittle -- Why and How Goliath Became David (Part 2 -- The Mindset)
  • ch. 6
  • Social Media Is the Problem, Rarely the Solution
  • SECTION II
  • Who Do You Think You're Spinning?
  • ch. 7
  • The Eight Most Baseless Crisis Management Cliches
  • SECTION I
  • ch. 8
  • The Three Apologies
  • ch. 9
  • The "Spindustrial" Complex
  • ch. 10
  • The Myth of Reputation Management (Whatever That Means)
  • SECTION III
  • The Physics of Controversy
  • ch. 11
  • Controversy Shortcuts and Cascades
  • How Scandal Has Changed (and How It Hasn't)
  • ch. 12
  • The Ingredients of Scandal
  • SECTION IV
  • Redefining What It Means to Win
  • ch. 13
  • The Controversy "Iceberg"
  • ch. 14
  • Fewer Gurus, More Grown-ups
  • ch. 1
  • The Fiasco Vortex
  • ch. 2
  • When Scandal Went to Sleep
  • ch. 3
  • "Monetizing Humiliation"
Control code
ocn876833537
Dimensions
24 cm
Edition
First edition.
Extent
274 pages
Isbn
9781455582976
Isbn Type
(hardback)
Lccn
2014014006
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)876833537

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