The Resource Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Label
Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Title
Do It! Marketing
Title remainder
77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Creator
Contributor
Subject
Genre
Language
eng
Summary
Kick your business into high gear with this fast, fun, pull-no-punches guide
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Newman, David
LC call number
HV4915 -- .N49 2013eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
ProQuest (Firm)
http://library.link/vocab/subjectName
  • Marketing -- Management
  • Marketing
  • Small business marketing
Label
Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Link
http://ebookcentral.proquest.com/lib/multco/detail.action?docID=1183298
Instantiates
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover -- Title Page -- Copyright -- Contents -- Prologue: Doing Your Best is not Enough -- Part One: Marketing Rocks -- Introduction -- 1. Stop Throwing Money into a Marketing Black Hole -- 2. Determine Who, Then Why-And Your What Comes Last -- Part Two: It's About Them, Really -- 3. Who Are You? -- 4. What Do You Want to Be KNOWN For? -- 5. Who Are They? -- 6. Show Up With a Bucket -- 7. Hula Hoops® And Kool Aid® -- 8. Avoid Blah-Blah-Blah Marketing -- 9. Stop Selling Sugar -- 10. Visibility + Credibility = Buyability -- 11. 50 Reasons People Should Buy from You -- Part Three: Learn to Speak Prospect -- 12. Build Your Marketing Language Bank -- 13. Seven Questions to Identify Your Best Buyers -- 14. Don't Fall into the Same-O Lame-O Trap -- 15. Zero In on Your Pain/Gain Factors -- 16. How to Build Your Prospect Phrase Book -- 17. The Only Three Problems You Can Solve -- 18. You Solve People Problems -- 19. You Solve Process Problems -- 20. You Solve Profit Problems -- 21. Control Is Priceless -- 22. Your Buyers Are Lazy, Busy, and Befuddled -- 23. Clarity Indicates Expertise -- Part Four: Expert Positioning -- 24. How to Profit from 3PR -- 25. CEO Speaking ls Your Best Weapon -- 26. Find Out Which Audiences Pay Off -- 27. Be Serious -- 28. Chasing Chum Makes You a Chump -- Part Five: Dominate Social Media -- 29. Create Killer Social Media Scripts -- 30. Seven Rules for Your E-Mail Signature File -- 31. The (Real) IDIOT's Guide to Social Media Marketing -- 32. I: "I, Me, My" Syndrome -- 33. D: Dumb It Down -- 34. I: Information Without Invitation -- 35. O: Overselling -- 36. T: Talk Without Action -- 37. S: Short-Term Focus -- Part Six: The "S" Word -- 38. Sell Like a Girl -- 39. Your Sales To-Don't List -- 40. You Don't Need Sales Training -- Part Seven: Get Better Leads -- 41. Market to People Who Are Already Listening
  • 42. Why You DON'T Want to Be in the Book -- 43. Old Media Is Dead! Long Live Old Media! -- 44. Nobody Is Going to Steal Your Idea -- Part Eight: Get Better Prospects -- 45. Five Reasons You're Getting Referred to Losers-And How to Fix It -- 46. Build Your Referral Blurb -- 47. Don't Be a Referral Jackass -- 48. Work Your Network -- 49. Why Your Inbound Leads Are a 911 Call -- 50. Seven Stupid Ways to Blow Up Your Sales Process -- 51. Five Signs That Your Prospect Is Giving You Too Much BS -- 52. Your Nine-Point Client GPS -- 53. How Good of a Client Will You Be? -- Part Nine: Eliminate Roadblocks -- 54. RBI Meets CSI -- 55. Become the Missing Piece -- 56. Stop Wasting Your Time Following Up -- 57. Nobody Leaves Hungry -- Part Ten: Your Business DNA -- 58. Branding Is BS -- 59. Your Name Supports Everything You Do -- 60. BMW at One Dollar Over Invoice! -- 61. You're Competing With Idiots-And They're Winning -- 62. Diversify While Still Specializing -- 63. Focus on Strategy, Not Tactics -- 64. Planning Trumps Passion Every Time! -- Part Eleven: Personal Success Strategies -- 65. Confidence Is Sexy -- 66. Charm Is NOT a Four-Letter Word -- 67. Lone Wolves Starve to Death -- 68. Live Out of Your Calendar Not Your Inbox -- 69. Five Ways to Use E-Mail Without Getting Sucked In -- 70. The Secret Sauce -- 71. Do WHAT You Love for PEOPLE You Love -- Part Twelve: Taking Action -- 72. Five Marketing Moves for Business Success -- 73. Move Up -- 74. Move In -- 75. Move Ahead -- 76. Move Aside -- 77. Move Alone -- Part Thirteen: Your 21-day Marketing Launch Plan -- DAY 1. Who Are YOU? -- DAY 2. Who Are THEY? -- DAY 3. Develop Your Platform-Building Plan-Part I -- DAY 4. Develop Your Platform-Building Plan-Part II -- DAY 5. Personal Branding, Domain, and Web Setup -- DAY 6. Research and (Re-)set Your Prices -- DAY 7. Article Day -- DAY 8. Rest Day
  • DAY 9. Website Setup or Review/Revision -- DAY 10. Building Inbound Links -- DAY 11. Assembling Your Basic Presentation -- DAY 12. Build a Simple Speaker One-Sheet -- DAY 13. Find Speaking Leads and Places to Deliver Your Client-Magnet Presentation -- DAY 14. Ask for AIR (Advice, Insights, Recommendations) -- DAY 15. Article Submission Day -- DAY 16. Rest Day -- DAY 17. Product Development Day -- DAY 18. Create Your E-Mail and List-Building Platform -- DAY 19. Social Media Day -- DAY 20. Map Out Your Organization Chart -- DAY 21. You Made It! -- Your 21-Day Do It! Marketing Playbook -- Acknowledgments -- Index -- About The Author
Control code
EBC1183298
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (292 pages)
Form of item
online
Isbn
9780814432877
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1183298
  • (Au-PeEL)EBL1183298
  • (CaPaEBR)ebr10698328
  • (OCoLC)844939613
Label
Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Link
http://ebookcentral.proquest.com/lib/multco/detail.action?docID=1183298
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover -- Title Page -- Copyright -- Contents -- Prologue: Doing Your Best is not Enough -- Part One: Marketing Rocks -- Introduction -- 1. Stop Throwing Money into a Marketing Black Hole -- 2. Determine Who, Then Why-And Your What Comes Last -- Part Two: It's About Them, Really -- 3. Who Are You? -- 4. What Do You Want to Be KNOWN For? -- 5. Who Are They? -- 6. Show Up With a Bucket -- 7. Hula Hoops® And Kool Aid® -- 8. Avoid Blah-Blah-Blah Marketing -- 9. Stop Selling Sugar -- 10. Visibility + Credibility = Buyability -- 11. 50 Reasons People Should Buy from You -- Part Three: Learn to Speak Prospect -- 12. Build Your Marketing Language Bank -- 13. Seven Questions to Identify Your Best Buyers -- 14. Don't Fall into the Same-O Lame-O Trap -- 15. Zero In on Your Pain/Gain Factors -- 16. How to Build Your Prospect Phrase Book -- 17. The Only Three Problems You Can Solve -- 18. You Solve People Problems -- 19. You Solve Process Problems -- 20. You Solve Profit Problems -- 21. Control Is Priceless -- 22. Your Buyers Are Lazy, Busy, and Befuddled -- 23. Clarity Indicates Expertise -- Part Four: Expert Positioning -- 24. How to Profit from 3PR -- 25. CEO Speaking ls Your Best Weapon -- 26. Find Out Which Audiences Pay Off -- 27. Be Serious -- 28. Chasing Chum Makes You a Chump -- Part Five: Dominate Social Media -- 29. Create Killer Social Media Scripts -- 30. Seven Rules for Your E-Mail Signature File -- 31. The (Real) IDIOT's Guide to Social Media Marketing -- 32. I: "I, Me, My" Syndrome -- 33. D: Dumb It Down -- 34. I: Information Without Invitation -- 35. O: Overselling -- 36. T: Talk Without Action -- 37. S: Short-Term Focus -- Part Six: The "S" Word -- 38. Sell Like a Girl -- 39. Your Sales To-Don't List -- 40. You Don't Need Sales Training -- Part Seven: Get Better Leads -- 41. Market to People Who Are Already Listening
  • 42. Why You DON'T Want to Be in the Book -- 43. Old Media Is Dead! Long Live Old Media! -- 44. Nobody Is Going to Steal Your Idea -- Part Eight: Get Better Prospects -- 45. Five Reasons You're Getting Referred to Losers-And How to Fix It -- 46. Build Your Referral Blurb -- 47. Don't Be a Referral Jackass -- 48. Work Your Network -- 49. Why Your Inbound Leads Are a 911 Call -- 50. Seven Stupid Ways to Blow Up Your Sales Process -- 51. Five Signs That Your Prospect Is Giving You Too Much BS -- 52. Your Nine-Point Client GPS -- 53. How Good of a Client Will You Be? -- Part Nine: Eliminate Roadblocks -- 54. RBI Meets CSI -- 55. Become the Missing Piece -- 56. Stop Wasting Your Time Following Up -- 57. Nobody Leaves Hungry -- Part Ten: Your Business DNA -- 58. Branding Is BS -- 59. Your Name Supports Everything You Do -- 60. BMW at One Dollar Over Invoice! -- 61. You're Competing With Idiots-And They're Winning -- 62. Diversify While Still Specializing -- 63. Focus on Strategy, Not Tactics -- 64. Planning Trumps Passion Every Time! -- Part Eleven: Personal Success Strategies -- 65. Confidence Is Sexy -- 66. Charm Is NOT a Four-Letter Word -- 67. Lone Wolves Starve to Death -- 68. Live Out of Your Calendar Not Your Inbox -- 69. Five Ways to Use E-Mail Without Getting Sucked In -- 70. The Secret Sauce -- 71. Do WHAT You Love for PEOPLE You Love -- Part Twelve: Taking Action -- 72. Five Marketing Moves for Business Success -- 73. Move Up -- 74. Move In -- 75. Move Ahead -- 76. Move Aside -- 77. Move Alone -- Part Thirteen: Your 21-day Marketing Launch Plan -- DAY 1. Who Are YOU? -- DAY 2. Who Are THEY? -- DAY 3. Develop Your Platform-Building Plan-Part I -- DAY 4. Develop Your Platform-Building Plan-Part II -- DAY 5. Personal Branding, Domain, and Web Setup -- DAY 6. Research and (Re-)set Your Prices -- DAY 7. Article Day -- DAY 8. Rest Day
  • DAY 9. Website Setup or Review/Revision -- DAY 10. Building Inbound Links -- DAY 11. Assembling Your Basic Presentation -- DAY 12. Build a Simple Speaker One-Sheet -- DAY 13. Find Speaking Leads and Places to Deliver Your Client-Magnet Presentation -- DAY 14. Ask for AIR (Advice, Insights, Recommendations) -- DAY 15. Article Submission Day -- DAY 16. Rest Day -- DAY 17. Product Development Day -- DAY 18. Create Your E-Mail and List-Building Platform -- DAY 19. Social Media Day -- DAY 20. Map Out Your Organization Chart -- DAY 21. You Made It! -- Your 21-Day Do It! Marketing Playbook -- Acknowledgments -- Index -- About The Author
Control code
EBC1183298
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (292 pages)
Form of item
online
Isbn
9780814432877
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1183298
  • (Au-PeEL)EBL1183298
  • (CaPaEBR)ebr10698328
  • (OCoLC)844939613

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