The Resource Crystallizing public opinion, Edward L. Bernays

Crystallizing public opinion, Edward L. Bernays

Label
Crystallizing public opinion
Title
Crystallizing public opinion
Statement of responsibility
Edward L. Bernays
Creator
Subject
Language
eng
Summary
"A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture."--Back cover
Cataloging source
DLC
http://library.link/vocab/creatorDate
1891-1995
http://library.link/vocab/creatorName
Bernays, Edward L.
Dewey number
303.3/8
Index
no index present
LC call number
HM1236
LC item number
.B47 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Public opinion
  • Social psychology
  • Publicity
Label
Crystallizing public opinion, Edward L. Bernays
Instantiates
Publication
Note
Reprint. Originally published by Boni and Liveright in 1923
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I. Scope and functions. The scope of the public relations counsel ; The public relations counsel; The increased and increasing importance of the profession ; The function of a special pleader -- Part II. The group and herd. What constitutes public opinion? ; Is public opinion stubborn or malleable ; The interaction of public opinion with the forces that help make it ; The power of interacting forces that go to make up public opinion ; An understanding of the fundamentals of public motivation is necessary to the work of the public relations counsel ; The group and herd are the basic mechanisms of public change ; The application of these principles -- Part III. Technique and method. The public can be reached only through established mediums of communication ; The interlapping group formations of society, the continuous shifting of groups, changing conditions and the flexibility of human nature are all aids to the counsel on public relations ; An outlining of methods practicable in modifying the point of view of a group -- Part IV. Ethical relations. A consideration of the press and other mediums of communication in their relation to the public relations counsel ; His obligation to the public as a special pleader
Control code
ocn731536433
Dimensions
20 cm
Extent
204 pages
Isbn
9781935439264
Lccn
2011025346
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)731536433
Label
Crystallizing public opinion, Edward L. Bernays
Publication
Note
Reprint. Originally published by Boni and Liveright in 1923
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I. Scope and functions. The scope of the public relations counsel ; The public relations counsel; The increased and increasing importance of the profession ; The function of a special pleader -- Part II. The group and herd. What constitutes public opinion? ; Is public opinion stubborn or malleable ; The interaction of public opinion with the forces that help make it ; The power of interacting forces that go to make up public opinion ; An understanding of the fundamentals of public motivation is necessary to the work of the public relations counsel ; The group and herd are the basic mechanisms of public change ; The application of these principles -- Part III. Technique and method. The public can be reached only through established mediums of communication ; The interlapping group formations of society, the continuous shifting of groups, changing conditions and the flexibility of human nature are all aids to the counsel on public relations ; An outlining of methods practicable in modifying the point of view of a group -- Part IV. Ethical relations. A consideration of the press and other mediums of communication in their relation to the public relations counsel ; His obligation to the public as a special pleader
Control code
ocn731536433
Dimensions
20 cm
Extent
204 pages
Isbn
9781935439264
Lccn
2011025346
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)731536433

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