The Resource Crystallizing Public Opinion

Crystallizing Public Opinion

Label
Crystallizing Public Opinion
Title
Crystallizing Public Opinion
Creator
Contributor
Subject
Genre
Language
eng
Summary
A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania's campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world. Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Bernays, Edward L
LC call number
HM1236 .B47 2015
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
ProQuest (Firm)
http://library.link/vocab/subjectName
  • Public opinion
  • Publicity
  • Social psychology
Label
Crystallizing Public Opinion
Link
https://ebookcentral.proquest.com/lib/multco/detail.action?docID=1963224
Instantiates
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover Page -- Title Page -- Dedication -- Contents -- Introduction by Stuart Ewen -- Foreword -- Part I-Scope and Functions -- I. The Scope of the Public Relations Counsel -- II. The Public Relations Counsel -- The Increased and Increasing Importance of the Profession -- III. The Function of a Special Pleader -- Part II-The Group and Herd -- I. What Constitutes Public Opinion? -- II. Is Public Opinion Stubborn or Malleable -- III. The Interaction of Public Opinion with The Forces that Help Make It -- IV. The Power of Interacting Forces that Go to Make up Public Opinion -- V. An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations Counsel -- VI. The Group and Herd Are the Basic Mechanisms of Public Change -- VII. The Application of These Principles -- Part III-Technique and Method -- I. The Public Can be Reached Only Through Established Mediums of Communication -- II. The Interlappling Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are All Aids to the Counsel on Public Relations -- III. An Outlining of Methods Practicable in Modifying the Point of View Of a Group -- Part IV-Ethical Relations -- I. A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel -- II. His Obligation to the Public as a Special Pleader -- About the Author -- Copyright Page
Control code
EBC1963224
Dimensions
unknown
Extent
1 online resource (213 pages)
Form of item
online
Isbn
9781497698802
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1963224
  • (Au-PeEL)EBL1963224
  • (CaONFJC)MIL730201
  • (OCoLC)908082343
Label
Crystallizing Public Opinion
Link
https://ebookcentral.proquest.com/lib/multco/detail.action?docID=1963224
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover Page -- Title Page -- Dedication -- Contents -- Introduction by Stuart Ewen -- Foreword -- Part I-Scope and Functions -- I. The Scope of the Public Relations Counsel -- II. The Public Relations Counsel -- The Increased and Increasing Importance of the Profession -- III. The Function of a Special Pleader -- Part II-The Group and Herd -- I. What Constitutes Public Opinion? -- II. Is Public Opinion Stubborn or Malleable -- III. The Interaction of Public Opinion with The Forces that Help Make It -- IV. The Power of Interacting Forces that Go to Make up Public Opinion -- V. An Understanding of the Fundamentals of Public Motivation is Necessary to the Work of the Public Relations Counsel -- VI. The Group and Herd Are the Basic Mechanisms of Public Change -- VII. The Application of These Principles -- Part III-Technique and Method -- I. The Public Can be Reached Only Through Established Mediums of Communication -- II. The Interlappling Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature are All Aids to the Counsel on Public Relations -- III. An Outlining of Methods Practicable in Modifying the Point of View Of a Group -- Part IV-Ethical Relations -- I. A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel -- II. His Obligation to the Public as a Special Pleader -- About the Author -- Copyright Page
Control code
EBC1963224
Dimensions
unknown
Extent
1 online resource (213 pages)
Form of item
online
Isbn
9781497698802
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1963224
  • (Au-PeEL)EBL1963224
  • (CaONFJC)MIL730201
  • (OCoLC)908082343

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