The Resource Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree

Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree

Label
Brand Luther : 1517, printing, and the making of the Reformation
Title
Brand Luther
Title remainder
1517, printing, and the making of the Reformation
Statement of responsibility
Andrew Pettegree
Title variation
1517, printing, and the making of the Reformation
Creator
Author
Subject
Genre
Language
eng
Summary
  • "A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary."--Amazon.com
  • When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. This book fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.--Adapted from book jacket
Biography type
contains biographical information
Cataloging source
PNX
http://library.link/vocab/creatorName
Pettegree, Andrew
Dewey number
  • 284.1092
  • 940.23
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
BR325
LC item number
.P48 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Luther, Martin
  • Reformation
  • Christian literature
  • Printing
  • Book industries and trade
  • Wittenberg (Saxony-Anhalt, Germany)
  • Germany
Label
Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree
Instantiates
Publication
Note
"How an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe -- and started the Protestant Reformation"--Jacket
Bibliography note
Includes bibliographical references (pages 343-368) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1, A singular man: A small town in Germany ; The making of a revolutionary ; Indulgence -- Part 2, The eye of the storm: The eye of the storm ; Outlaw ; Brand Luther -- Part 3, Friends and adversaries: Luther's friends ; The Reformation in the cities ; Partings -- Part 4, Building the Church: The nation's pastor ; Endings ; Legacy
Control code
ocn925490183
Dimensions
24 cm
Extent
xvi, 383 pages
Isbn
9781594204968
Lccn
2015487786
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations, maps
System control number
(OCoLC)925490183
Label
Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree
Publication
Note
"How an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe -- and started the Protestant Reformation"--Jacket
Bibliography note
Includes bibliographical references (pages 343-368) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1, A singular man: A small town in Germany ; The making of a revolutionary ; Indulgence -- Part 2, The eye of the storm: The eye of the storm ; Outlaw ; Brand Luther -- Part 3, Friends and adversaries: Luther's friends ; The Reformation in the cities ; Partings -- Part 4, Building the Church: The nation's pastor ; Endings ; Legacy
Control code
ocn925490183
Dimensions
24 cm
Extent
xvi, 383 pages
Isbn
9781594204968
Lccn
2015487786
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations, maps
System control number
(OCoLC)925490183

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