Coverart for item
The Resource Brand Identity Factors : Developing a Successful Islamic Brand

Brand Identity Factors : Developing a Successful Islamic Brand

Label
Brand Identity Factors : Developing a Successful Islamic Brand
Title
Brand Identity Factors
Title remainder
Developing a Successful Islamic Brand
Creator
Contributor
Subject
Genre
Language
eng
Summary
  • The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant. Biographische Informationen Vedad Alihodzic, M.Sc. with distinction, was born in 1987 in Bosnia and Herzegovina. In 2010 he passed his studies of business administration (focus on marketing) at the University of Bayreuth with distinction. He then completed his
  • Masters Degree in marketing at the Edinburgh Napier University as best of his year. During his studies, the author acquired much practical knowledge in the field of marketing by working in the industry and for a business consultancy. These experiences inspired him to focus his research on brands and brand development
Cataloging source
MiAaPQ
LC call number
HD69.B7 -- A45 2013eb
Literary form
non fiction
Nature of contents
dictionaries
Label
Brand Identity Factors : Developing a Successful Islamic Brand
Link
http://ebookcentral.proquest.com/lib/multco/detail.action?docID=1324009
Instantiates
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Brand Identity Factors: Developing a Successful Islamic Brand -- Abstract -- Contents Page -- List of figures -- Glossary -- Chapter 1 Introduction -- 1.1 Importance of the topic -- 1.2 Aims and Objectives for the study -- 1.3 Topic Overview -- 1.4 Hypothesis -- 1.5 Summary -- Chapter 2 Contextual Background -- 2.1 Introduction -- 2.2 The influence of Islam on consumer behaviour -- 2.3 The concept of Halal -- 2.4 The consumer perspective -- 2.4.1 The "new" Muslim consumer perspective -- 2.4.2 The non-Muslim consumer perspective -- 2.5 Principles in Islamic branding and marketing -- 2.6 Conclusion -- Chapter 3 Literature Review -- 3.1 Introduction -- 3.2 Conceptual framework -- 3.3 Consumer Behaviour -- 3.3.1 Motivation -- 3.3.2 Perception -- 3.3.3 Attitudes -- 3.4 Brand Identity -- 3.4.1 Intangible brand identity factors -- 3.4.2 Tangible brand identity factors -- 3.5 Marketing communication -- 3.6 Conclusion -- Chapter 4 Methodology -- 4.1 Introduction -- 4.2 Research Philosophy and Design -- 4.3 Research Methods -- 4.4 Sampling -- 4.5 Questionnaire design -- 4.6 Piloting -- 4.7 Data Analysis -- 4.8 Reliability and Validity -- 4.9 Ethical Considerations -- 4.10 Research Limitations -- 4.11 Conclusion -- Chapter 5 - Findings and Discussion -- 5.1 Introduction -- 5.2 Findings in Consumer Behaviour -- 5.3 Findings on Brand Identity -- 5.3.1 Brand origin -- 5.3.2 Brand values -- 5.3.3 Brand personality -- 5.3.4 Brand relationship -- 5.3.5 Brand logo -- 5.3.6 Brand name -- 5.3.7 Brand slogan -- 5.3.8 Testimonial -- 5.4 Conclusion -- Chapter 6 - Conclusion and recommendations -- 6.1 Conclusion -- 6.2 Contribution to theory -- 6.3 Contribution to method -- 6.4 Contribution to practice -- References -- Appendices
Control code
EBC1324009
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (103 pages)
Form of item
online
Isbn
9783954895236
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1324009
  • (Au-PeEL)EBL1324009
  • (CaPaEBR)ebr10735063
  • (OCoLC)854977183
Label
Brand Identity Factors : Developing a Successful Islamic Brand
Link
http://ebookcentral.proquest.com/lib/multco/detail.action?docID=1324009
Publication
Copyright
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Brand Identity Factors: Developing a Successful Islamic Brand -- Abstract -- Contents Page -- List of figures -- Glossary -- Chapter 1 Introduction -- 1.1 Importance of the topic -- 1.2 Aims and Objectives for the study -- 1.3 Topic Overview -- 1.4 Hypothesis -- 1.5 Summary -- Chapter 2 Contextual Background -- 2.1 Introduction -- 2.2 The influence of Islam on consumer behaviour -- 2.3 The concept of Halal -- 2.4 The consumer perspective -- 2.4.1 The "new" Muslim consumer perspective -- 2.4.2 The non-Muslim consumer perspective -- 2.5 Principles in Islamic branding and marketing -- 2.6 Conclusion -- Chapter 3 Literature Review -- 3.1 Introduction -- 3.2 Conceptual framework -- 3.3 Consumer Behaviour -- 3.3.1 Motivation -- 3.3.2 Perception -- 3.3.3 Attitudes -- 3.4 Brand Identity -- 3.4.1 Intangible brand identity factors -- 3.4.2 Tangible brand identity factors -- 3.5 Marketing communication -- 3.6 Conclusion -- Chapter 4 Methodology -- 4.1 Introduction -- 4.2 Research Philosophy and Design -- 4.3 Research Methods -- 4.4 Sampling -- 4.5 Questionnaire design -- 4.6 Piloting -- 4.7 Data Analysis -- 4.8 Reliability and Validity -- 4.9 Ethical Considerations -- 4.10 Research Limitations -- 4.11 Conclusion -- Chapter 5 - Findings and Discussion -- 5.1 Introduction -- 5.2 Findings in Consumer Behaviour -- 5.3 Findings on Brand Identity -- 5.3.1 Brand origin -- 5.3.2 Brand values -- 5.3.3 Brand personality -- 5.3.4 Brand relationship -- 5.3.5 Brand logo -- 5.3.6 Brand name -- 5.3.7 Brand slogan -- 5.3.8 Testimonial -- 5.4 Conclusion -- Chapter 6 - Conclusion and recommendations -- 6.1 Conclusion -- 6.2 Contribution to theory -- 6.3 Contribution to method -- 6.4 Contribution to practice -- References -- Appendices
Control code
EBC1324009
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (103 pages)
Form of item
online
Isbn
9783954895236
Media category
computer
Media MARC source
rdamedia
Media type code
c
Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC1324009
  • (Au-PeEL)EBL1324009
  • (CaPaEBR)ebr10735063
  • (OCoLC)854977183

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