The Resource Behind the wheel at Chrysler : the Iacocca legacy, Doron P. Levin

Behind the wheel at Chrysler : the Iacocca legacy, Doron P. Levin

Label
Behind the wheel at Chrysler : the Iacocca legacy
Title
Behind the wheel at Chrysler
Title remainder
the Iacocca legacy
Statement of responsibility
Doron P. Levin
Creator
Subject
Language
eng
Summary
When the Chrysler Corporation teetered on the verge of bankruptcy in 1979 and 1980, a business folk hero was born: Lee Iacocca. Ignominiously fired as president of Ford Motor Company, Iacocca appeared vindicated as he led Chrysler to a miraculous recovery. During the next four years he successfully hawked Chrysler cars - and himself - in television commercials and a best-selling autobiography. By 1983, Chrysler was profitable again, and Iacocca was being mentioned as a potential candidate for president of the United States. Twelve years later Iacocca, since retired, made the headlines again. This time, however, he was not winning kudos for saving Chrysler, but drawing criticism for joining with venture capitalist Kirk Kerkorian in a hostile takeover bid of Chrysler that some experts felt threatened the company's stability. Based on extensive research and interviews with industry experts, Chrysler executives, and current and former friends of Lee Iacocca, Behind the Wheel at Chrysler offers a startling look at Chrysler under Iacocca's leadership. Doron P. Levin chronicles how Chrysler's research and development was constrained even as the company poured money into nonautomotive ventures; how many of Chrysler's "new" models were simply redesigned chassis on existing platforms; how internal rivalries undermined the company's productivity; and more
Cataloging source
DLC
http://library.link/vocab/creatorName
Levin, Doron P
Dewey number
338.7/6292/0973
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HD9710.U54
LC item number
C469 1995
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Chrysler Corporation
  • Iacocca, Lee A
  • Automobile industry and trade
Label
Behind the wheel at Chrysler : the Iacocca legacy, Doron P. Levin
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 341-343) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Jerry Greenwald's Story
  • Godzilla Economics
  • Nagoya Rules
  • Asia in America
  • The Honda Team
  • Dreams Meet Reality
  • The Making of the L/H
  • Changing of the Guard
  • Endgame
  • The Turning Point
  • Sunset
  • Epilogue
  • Eighty Years of Supremacy
  • The Real Lee
  • Bailing Out
  • The Seekers
  • Perilous Prosperity
  • The Gilded Age
  • Bob Lutz's Story
Control code
ocm32130702
Dimensions
24 cm
Edition
1st ed.
Extent
xiii, 354 pages, 8 unnumbered pages of plates
Isbn
9780151117031
Lccn
95007914
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)32130702
Label
Behind the wheel at Chrysler : the Iacocca legacy, Doron P. Levin
Publication
Bibliography note
Includes bibliographical references (pages 341-343) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Jerry Greenwald's Story
  • Godzilla Economics
  • Nagoya Rules
  • Asia in America
  • The Honda Team
  • Dreams Meet Reality
  • The Making of the L/H
  • Changing of the Guard
  • Endgame
  • The Turning Point
  • Sunset
  • Epilogue
  • Eighty Years of Supremacy
  • The Real Lee
  • Bailing Out
  • The Seekers
  • Perilous Prosperity
  • The Gilded Age
  • Bob Lutz's Story
Control code
ocm32130702
Dimensions
24 cm
Edition
1st ed.
Extent
xiii, 354 pages, 8 unnumbered pages of plates
Isbn
9780151117031
Lccn
95007914
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)32130702

Library Locations

  • Albina LibraryBorrow it
    3605 NE 15th Avenue, Portland, OR, 97212, US
    45.549039 -122.650525
  • Belmont LibraryBorrow it
    1038 SE César E. Chávez Boulevard, Portland, OR, 97214, US
    45.515217 -122.622669
  • Capitol Hill LibraryBorrow it
    10723 SW Capitol Highway, Portland, OR, 97219, US
    45.448003 -122.725422
  • Central LibraryBorrow it
    801 SW 10th Avenue, Portland, OR, 97205, US
    45.519098 -122.682899
  • Fairview-Columbia LibraryBorrow it
    1520 NE Village Street, Fairview, OR, 97024, US
    45.532283 -122.439336
  • Gregory Heights LibraryBorrow it
    7921 NE Sandy Boulevard, Portland, OR, 97213, US
    45.551662 -122.581264
  • Gresham LibraryBorrow it
    385 NW Miller Avenue, Gresham, OR, 97030, US
    45.500070 -122.433041
  • Hillsdale LibraryBorrow it
    1525 SW Sunset Boulevard, Portland, OR, 97239, US
    45.479852 -122.694013
  • Holgate LibraryBorrow it
    7905 SE Holgate Boulevard, Portland, OR, 97206, US
    45.490548 -122.582218
  • Hollywood LibraryBorrow it
    4040 NE Tillamook Street, Portland, OR, 97212, US
    45.537544 -122.621237
  • Isom BuildingBorrow it
    205 NE Russell Street , Portland, OR, 97212, US
    45.541222 -122.663268
  • Kenton LibraryBorrow it
    8226 N Denver Avenue, Portland, OR, 97217, US
    45.582857 -122.686379
  • Midland LibraryBorrow it
    805 SE 122nd Avenue, Portland, OR, 97233, US
    45.516683 -122.538488
  • North Portland LibraryBorrow it
    512 N Killingsworth Street, Portland, OR, 97217, US
    45.562454 -122.671507
  • Northwest LibraryBorrow it
    2300 NW Thurman Street, Portland, OR, 97210, US
    45.535316 -122.699254
  • Rockwood LibraryBorrow it
    17917 SE Stark Street, Portland, OR, 97233, US
    45.519541 -122.479013
  • Sellwood-Moreland LibraryBorrow it
    7860 SE 13th Avenue, Portland, OR, 97202, US
    45.467703 -122.652639
  • St. Johns LibraryBorrow it
    7510 N Charleston Avenue, Portland, OR, 97203, US
    45.590046 -122.751043
  • The Title Wave Used BookstoreBorrow it
    216 NE Knott Street, Portland, OR, 97212, US
    45.541647 -122.663075
  • Troutdale LibraryBorrow it
    2451 SW Cherry Park Road, Troutdale, OR, 97060, US
    45.529595 -122.409662
  • Woodstock LibraryBorrow it
    6008 SE 49th Avenue, Portland, OR, 97206, US
    45.478961 -122.612079
Processing Feedback ...