The Resource Advertising, Roman Espejo, book editor

Advertising, Roman Espejo, book editor

Label
Advertising
Title
Advertising
Statement of responsibility
Roman Espejo, book editor
Contributor
Subject
Genre
Language
eng
Summary
This book focuses on advertising and its effects on the public. It covers the issues of sexism in advertising, alcoholic beverage advertising, political campaigns and product placement
Member of
Cataloging source
DLC
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5831
LC item number
.A342 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1977-
http://library.link/vocab/relatedWorkOrContributorName
Espejo, Roman
Series statement
Opposing viewpoints series
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Target audience
juvenile
Label
Advertising, Roman Espejo, book editor
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 185-195) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Is advertising harmful? -- Advertising benefits consumers / Winston Fletcher -- Advertising is too pervasive / Lucas Conley -- Many advertisements are sexist / Portia -- Many allegedly sexist advertisements were created by women / Joy Parks -- Cause marketing is beneficial / Richard Westlund -- Cause marketing is not beneficial / Anne Kingston -- pt. 2. Does advertising exploit children? -- Advertising is harmful to children / Diane E. Levin -- The fears of advertising's effects on children are exaggerated / Karen Sternheimer -- Children are overexposed to alcohol advertising / David Jernigan -- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- pt. 3. Should political advertising be reformed? -- Political advertising is becoming increasingly negative / June Kronholz -- Negative political advertising is necessary / David Mark -- Candidates should be given free airtime / Marj Halperin -- Candidates should not be given free airtime / Bob Priddy -- pt. 4. What is the future of advertising? -- Advertising is failing / Douglas Haddow -- The future of advertising is the internet / Alison Overholt -- Product placement is becoming more sophisticated / Brian Stelter -- Product placement is becoming too ubiquitous / Alicia Rebensdorf
Control code
ocn441154649
Dimensions
23 cm.
Extent
207 pages
Isbn
9780737747515
Isbn Type
(hbk.)
Lccn
2009050761
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)441154649
Label
Advertising, Roman Espejo, book editor
Publication
Bibliography note
Includes bibliographical references (pages 185-195) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Is advertising harmful? -- Advertising benefits consumers / Winston Fletcher -- Advertising is too pervasive / Lucas Conley -- Many advertisements are sexist / Portia -- Many allegedly sexist advertisements were created by women / Joy Parks -- Cause marketing is beneficial / Richard Westlund -- Cause marketing is not beneficial / Anne Kingston -- pt. 2. Does advertising exploit children? -- Advertising is harmful to children / Diane E. Levin -- The fears of advertising's effects on children are exaggerated / Karen Sternheimer -- Children are overexposed to alcohol advertising / David Jernigan -- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- pt. 3. Should political advertising be reformed? -- Political advertising is becoming increasingly negative / June Kronholz -- Negative political advertising is necessary / David Mark -- Candidates should be given free airtime / Marj Halperin -- Candidates should not be given free airtime / Bob Priddy -- pt. 4. What is the future of advertising? -- Advertising is failing / Douglas Haddow -- The future of advertising is the internet / Alison Overholt -- Product placement is becoming more sophisticated / Brian Stelter -- Product placement is becoming too ubiquitous / Alicia Rebensdorf
Control code
ocn441154649
Dimensions
23 cm.
Extent
207 pages
Isbn
9780737747515
Isbn Type
(hbk.)
Lccn
2009050761
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)441154649

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